Inbound marketing is the latest advertising trend that have B2B and B2C companies excited. Inbound marketing brings in 67% more leads each month when compared to outbound marketing. Understanding how inbound marketing works and what we can do for you can help you realize how important it is to incorporate this type of advertising into your marketing efforts.
What Is Inbound Marketing?
Inbound marketing is offering consumers information they want and need. When they utilize that information, they become fond of the person or organization that provided it. They look for what else they can get, and that can lead them to a purchase.
The benefit of inbound marketing is that it can be used to bring in leads from many different directions. Simply by presenting content to different audiences online, traffic can increase to the website indicated in the content. This can lead to higher conversion rates and increased revenue.
With inbound marketing, you don’t go out and solicit consumers. You simply provide them information, and they come to you. Consumers are much more likely to make a purchase if they feel as though they decided to buy something based on their own thoughts and feelings, rather than having someone try to persuade them. This is probably why Search Engine Land has reported 80% of people ignored Google-sponsored ads from a study they conducted. People want information, not a sales pitch.
It starts with a solid website design that includes information on every page. A blog is highly important to the success of inbound marketing. ContentPlus reports that websites with blogs have 434% more indexed pages than those that do not have them. Indexed pages are those that are included in search engine results. The more pages that are present on the results pages, the more likely people will learn about a product or service and click through to the website selling it.
Blog posts must be authoritative and informative, or they will not make it to the first page of search engine results pages. Getting content on the first page and the first spot is crucial because 75% of people never scroll past the second page.
The only way to get content on the first page of search engine results pages is to provide the best information possible to those searching for that content. For example, if you are a plumber who is trying to achieve #1 ranking for the key words “plumber in Miami, FL” the copy on the homepage must include information about plumbers in Miami FL. This may include what the plumber can do, how he does it, time it takes, and if possible, pricing. The page’s copy should include every single answer to questions Internet searchers have about a plumber in Miami, FL. This is the only way to get your website in front of the consumers you’re trying to attract to your business because Google will want to show your content to searchers because of the valuable information it contains.
Inbound marketing takes a lot of work that most business owners do not have time for while taking care of their business’ operations. Content must be developed every day to maximize the effectiveness of inbound marketing. That’s why you need a professional team of inbound marketers to help you.
Our team of inbound marketing experts can come up with a plan for your website. After carefully analyzing each page of your site to assess value, we will draft a proposal to show you exactly what needs to be done to help you start gaining the attention of consumers interested in your products and services.
Once we begin working on inbound marketing for your business, you should see an increase in traffic to your website and an increase in revenue as more people convert by purchasing your products and services. To get started with a personalized inbound marketing plan, contact us today.